PLAY IT FORWARD PROJECT

I wanted to use the power of play for a good cause. So I came up with Play It Forward, a special edition of the Collectibles feature where each card set supports a real-world cause, like saving sea turtles. Players collect cards as usual, but a portion of the revenue from the album is donated to a related nonprofit. It’s a fun, creative way to turn in-game actions into real-world impact.

Deepen player connection through good cause-based content.

Bring a cause-driven concept into a casual game without losing the fun or playful tone.

• Created the core concept and presented it in a one-pager
• Researched real-world cause-driven organizations and how similar initiatives have been integrated into the gaming industry
• Designed a mockup for a themed card set using AI tools
• Named each card to align with the theme and tone