PRIME ENERGY

Prime Energy is a publicly traded Israeli company that develops, builds, and operates utility-scale solar and storage projects in Israel and abroad. Its new website needed English content that matched the scale of the business and spoke the language of international investors and partners. I edited and wrote the English copy, shaping a clear, confident voice that reflects the company’s vision and the full value chain it controls, from development to operation. I also translated the content into Hebrew, so both versions carry the same message and the same professional tone.

Create professional English content that reflects the company’s vision and activities, and meets the international standard of the energy sector.

The content had to be precise and accessible at once. Each page serves readers with different needs, from investors to potential partners, so the copy had to work for all of them while keeping a consistent message and terminology across the site, in both English and Hebrew.

• Reviewed the company’s existing materials, including its current website, its Hebrew investor presentation, and a reference site, to understand its tone and brand language

• Edited and wrote the English content, adapting each page to its audience and purpose

• Kept language and messaging consistent across the entire site

• Translated the full site content into Hebrew, keeping the sector’s financial and energy terminology accurate

The Website